With systems like WordPress, it is now simple to start a blog. However, once it is operational, your next key concern will be to increase visitors to your blog or website. You don't have to be a marketing master to promote your blog. Using certain tried-and-true best practices, you can simply enhance your blog traffic and attract more visitors.
In this article, we will reveal some of the simplest and most tried-and-true methods for increasing blog traffic like a pro marketer.
In contrast to other articles on increasing blog traffic, we will only give strategies that we have directly utilized to boost our website traffic to millions of visitors per month.
We've also done our best to make this the most comprehensive website traffic guide available, so you can develop a thorough blog traffic strategy for your company.
Ready? Let's get this party started.
1. Conduct Keyword Research in Order to Plan Your Content Strategy
Keyword research is a method employed by content authors and SEO professionals. It assists you in identifying precise words and sentences that users type into Google and other search engines to find the material they seek.
When developing content, most beginners simply depend on their best assumptions. As you can expect, this method is hit or miss.
If you utilize the 'best-guess' technique, your content is unlikely to rank high in search engines.That might be because no one is searching for the terms you specified, or it could be because there is simply too much competition for those phrases.
By conducting effective keyword research, you will be able to reap the following benefits:
Discover the actual search keywords that people are using.
Discover new content ideas for popular search phrases.
Learn from your competitors and outperform them with superior content.
To bring consistent traffic to your blog, create a series of pillar articles.
2. Produce Comprehensive and Valuable Content
Good quality content is the most crucial thing that users and search engines look for. An excellent piece of content for a blog is typically a complete article on a certain topic that contains all the specifics. This makes it incredibly beneficial to users.
These substantial articles are referred to as pillar articles. Other experts may call them "flagship material" or "cornerstone pieces."These are essentially your most crucial articles. You must select the most promising term and then present as much information as possible in a single long-form post.
To cover all of the major keywords in your business, you should write as many pillar articles as possible.
Here are some pointers to bear in mind when producing pillar content:
- Any form of the article could serve as pillar content. A how-to guide, tutorial, comparison article, opinion piece, listicle, and so on are examples.
- The distinction between pillar content and other articles is that pillar content is more thorough and provides in-depth information on the subject.
- Your pillar articles aren't time-sensitive. They are perennial and constantly beneficial. To stay at the top of search results, we recommend that you maintain them up to date with new information.
3. Make Your Content Easy to Read
As previously said, search engines and readers prefer lengthier, in-depth articles that include all of the information they require. The issue now is that humans have a short attention span.
If people find your content difficult to read or understand, they may leave without reviewing all of the helpful information you provided.
To prevent this problem from occurring, ensure that your text is easy to read. To begin, deliver your story in bite-size words with a welcoming tone and lots of pictures.
Here are some fundamental guidelines for making your material more readable and user-friendly:
- Use smaller sentences and paragraphs. This leaves a lot of white space around the text making it easier to look at and read.
- Try to improve typography by using more readable fonts, a large font size, and plenty of line spacing.
- Check the readability score of your content. The All In One SEO and Yoast SEO plugins come with a built-in tool for that, and you can also find tons of other online readability checkers.
- Use a grammar checker. We recommend using Grammarly because it not only checks grammar but actually helps you write better.
- Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly engaging and easier to read.
4. Learn and Apply SEO Basics to Your Website
SEO is a set of best practices that help you make your website more search engine friendly. You don’t need to be an ‘SEO Guru’ to improve your website.
Contrary to popular belief, anyone can do SEO for their own websites without hiring an expert. There are plenty of SEO tools and plugins, free advice, and step-by-step tutorials available that you can use.
We recommend using the All in One SEO plugin for all WordPress websites. It’s the most comprehensive SEO and website optimization tool. The free version includes all the SEO features that you will need on your website.
You can learn all you need to know about SEO in our complete WordPress SEO guide for beginners. It includes step-by-step instructions, and it is the exact same SEO setup that we use on our own websites.
5. Learn to Write Great Headlines
When users find your content in search results or RSS feeds, the first thing they see is your article headline.
A catchy blog post title stands out and gets more clicks. Whereas a plain and boring headline gets ignored, and users are likely to scroll by it. This makes headlines very important. You need to learn how to write better titles for your blog posts that capture user attention and get more clicks.
Luckily, blogging experts have been doing research on headlines for a very long time, and you can benefit from their findings.
These are the basic building blocks of an effective headline:
- A good headline triggers an emotional response (joy, surprise, shock, curiosity, fear, excitement, greed, and so on).
- It offers users a reward and value.
- It promotes the content by including target keywords.
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